Small Business Websites Thrive From Local Engagement On Social Media
Google Search results rank websites based on various metrics including on page SEO, domain authority, and other factors external to the website like social media.
Google reads the incoming and outgoing backlinks for your website, including to and from social media accounts. Google also knows how many different IP addresses are sharing a particular page on their social media.
Some links to your website directly provide or detract from your domain authority through link juice. Social media posts do not provide link juice, however they do ‘vote’ for the sites popularity. Popularity signals that google has found a good result.
All of this contributes to where your site appears on the page in google searches relative to other similar websites. Amazing on page SEO alone for a highly competitive keyword set still may not result in Google putting your site on the first page of results.
Have the most high quality backlinks on your most profitable keywords. Having the most backlinks out of all the local businesses in your industry is one of the keys to getting and maintaining the top spot in local google search results.
Social media shares also draw traffic to your website and can generate leads. Just as important, connection to unrelated people and organizations through linkedin allows you to directly contact decision makers, leads, and prospects. Linkedin in particular can be used to discreetly campaign for business through direct messages during times when business luls. It also allows you to quickly find staff members you have a critical need for. If you have critical staffing issues you need solved let me know. Call 807-630-2490.
From Google’s Perspective, Backlinks From Related Sites Are Votes For The Quality Of Your Small Business Website
When your site is referred to by many related local sites, Google understands that your business is a well respected part of the local community.
Google refers searchers to the site with the highest level of respect that effectively uses the keyword being searched.
Local Businesses In Related Niches Should Link To Each Others Websites Reciprocally To Build Authority & Trade Traffic
Many service businesses thrived off of word of mouth referrals before Google. Having a network of local businesses who refer clients to you can bring great success, then as now. A link to your website from a related business’s resource page in your city is like a permanent referral. That type of clear recommendation online gets noticed. If you earn quality online referrals, Google will start referring searchers to you as well.
The quality of the backlink is important. If the link is from a known spam or malware site in an unrelated niche, the backlink could be detrimental. There are ways to disavow backlinks that you cannot control.
Sponsored links or guest blogs with local small businesses are great ways to get your site link juice from related businesses with high domain authority.
Ideally, you are looking to generate new backlinks from related businesses in your city with high authority to niche pages on your site with well selected keywords. This page should generate engagement, and compel the reader to share the information with other people important in their life.
Niche Page Keywords Should Be Selected For Search Trend Volume, Relation To Your Businesses & Competitiveness
You Don’t Have Time To Learn Search Engine Optimization
Get a professional at Optimize Canada to write a useful blog with great SEO technicals. We know how to use blogs to generate traffic, get leads and network for backlinks. We can show you the path to the first page of local Google Search results.
If you choose a set of long tail keywords correctly, an established business should be able to reach the first page of google search results quickly. Smaller businesses that are just starting out in a competitive industry like real estate will take more time and effort to get on the first page.
Most established businesses have significant clientele who have shared their website over the years, while new businesses do not. When there are a significant number of backlinks to an established local business site, often all that is required is an overhaul of the site by a professional SEO.
Startups likewise require a pro SEO to build their site to make it competitive. They will also require more time and effort to build a network of backlinks to their website.
If you are a startup or an established local business looking to generate referrals from Google search in North America call 807-630-2490.
