Small Business Websites Thrive From Local Engagement On Social Media

Google Search results rank websites based on various metrics including on page SEO, domain authority, and other factors external to the website like social media.

Google reads the incoming and outgoing backlinks for your website, including to and from social media accounts. Google also knows how many different IP addresses are sharing a particular page on their social media.

Some links to your website directly provide or detract from your domain authority through link juice. Social media posts do not provide link juice, however they do ‘vote’ for the sites popularity. Popularity signals that google has found a good result.