Google Rank 1st Page, Get Leads With A Real Estate Website in Canada & Get Accountability From Your Site Managers
Anyone can make a website, but it takes education, time, accountability and dedication to actually make a website Google rank.
Google ranking 1st page entails learning about search engine optimization (SEO) and keyword selection, using Wordpress or another website building platform, crafting a social media presence across platforms that creates engaging content directing users to your websites best features, and networking in the community to create quality backlinks referring service requests to you. It can take months or even years of work online in a competitive industry to rank first page starting from scratch.
That is a lot more responsibility than most people bargained for when they went the bargain rout of building their own website!
There is one tip I can tell you about how to make your website Google rank on the 1st page of results in real estate.
TIP: Have A Dedicated Website Manager/SEO You Hold Accountable For Your Google Rank Using Tools You Learn Here.
If you already have a website manager but you think the website could be improved and suspect it is not doing well, you can take what you learn here today and renew your relationship with them in a way that is fruitful for you both. Your Google rank is important to the success of your business. Find out your Google rank and hold your website manager accountable.
If you find that your current service provider is unresponsive to your needs for site maintenance and SEO work, or if you do not yet have a website, please reach out to me. I would be happy to help you make your site Google rank.
Tool #1: SEO Checker Tool From SEOBility.
Go to the website hyperlinked above (click the above underlined words). Next, on the new page brought up, type the URL of your current website and hit enter. If you do not have a site, choose a competitor’s website and do some vital opposition research.
This tool will show you many points of analysis, most important are the SEO Scores, where 80+ is a very competitive score and the external factors area. The SEO Score and the Keyword SEO Score are the most important SEO scores. You can find an example portion of that report reproduced below for a website I developed for an agent client of mine, who agreed to let me use his info.
That particular page also SEO Scores 90% for the Keyword “Windsor” and 86% for “Realtor”. That is great for the pages Google rank.
Below you can see the many components of an overall SEO score for a web page. Some are not exactly under your control, such as server quality and external factors. Server speeds are why choosing a good host is important.
External factors include social media shares and engagement, as well as backlinks from other websites. Networking to get more backlinks is the top priority of a serious website manager who is dedicated to being on the first page of Google Search.
Tool #2: Google Analytics
If you don’t already check your Google Analytics, or at least get reports about your page and social media traffic, then that is a big problem. Your viewership and traffic could have plummeted and you would never be the wiser!
Take a course about how to use google analytics so that you can really keep your website developer honest
Tool #3: SERP Google Rank Checker
Using the SERP line of products you can check the rank of your website. If your website is managed by professionals but is doesn’t rank that is not the end of the line for your site. However, if the manager cannot explain to you why you do not rank, and has no plan of action to rectify it, you may need a new manager.
TIP: Linkedin, Youtube, Facebook and Twitter Can All Be Great Sources Of Leads In Real Estate, If Professionally Curated
If you are looking to generate leads and get referrals from people in real estate social media is critical. Your popularity on social media is also directly tied to how much Google respects your website, and how it SEO scores.
Studies show that people need to interact with a product or brand up to 16 times before they they truly consider the products value proposition. Linkedin, Facebook, Youtube Ads and Tweets are all effective means of increasing prospects exposure to your messages.
Keeping in touch on Linkedin or Facebook is also a great way to keep people you know thinking about you. If more people are thinking about you, they are more likely to refer you when they hear someone talk about real estate.
How To Get Online Real Estate Leads From Your Website And Social Media Presence
In Summary:
-Get Professional SEO assistance when building or updating your website
-If your professional is unresponsive or has no plan to Google Rank & earn referrals, get a new professional
-Use the tools you have learned about to keep your professionals honest
-Have an engaging social media presence on all platforms
-Network with other real estate professionals for backlinks
If you read this to the end please share this with your friends on social media, you obviously got value out of it.
All the best
