Respond to Reviews On Your Website Or Google My Business.

If the review is positive thank them using their first name, tell them you also had a great experience as a service professional, then mention the product, or another product they may like. This gives search engines some material to work with.

If the review is negative, try to assist them with fixing the issue, or connecting them to someone who can. If they do work through the issue, ensure you follow up to ask them to change the review to something more positive about the customer assistance.

Of course, you could always buy a bunch of custom t-shirts and create an incentive program like Champion has- but it is not needed. Simply asking happy customers to review your business on Google and following up with a thank you there will have a big impact.

For real estate professionals that may look like following up after move in day with an email, asking how things went, and including a link to the google reviews area.

Business that sell products may likewise send an email to purchasers after delivery asking for a product review. A request could also be included inside every shipping box with the shipping information.