When Web Design & Corporate Structure Impact Backlinks

Your web design and corporate structure can impact your ability to earn backlinks and influence your public portrayal. Getting listed on public directories, or your capacity to control your listing on those directories may hang in the balance of your choices.

Some things are beyond your control. If you are a new real estate agent for instance, you will not own your own brokerage, or even a professional corporation. This will limit your access to some directories. Learn more about this later in the blog.

Other things are within your control, but cost a little extra- or maybe a lot extra.

What Directories Do I Want To Be Listed On?

All local business directories for a start. That means the local chamber of commerce, the local newspapers, and in the resource pages of related local businesses.

After that is accomplished, ensure you have a profile on yelp, yellow pages, web wiki, and any others related to your industry.

Often overlooked are sites that may be geared more to financial investigation of competition or potential acquisitions, such as the Ontario Business Directory. Many international business law firms also offer semi-private directories and tools for business owners, and may allow you to control your own listing.

Why It May Be Difficult To Control Your Listings

If you do not have a legal corporation that has been in operation for decades, you probably don’t have many auto-generated listings on the websites I mentioned above. You also may not have an email address that matches your website, which matches your corporate branding.

As a means of quality control many of the directories require you have all of those things, in order to give you the power to alter auto-generated listings.

This means it is very important to set up your service business right the first time, with professional assistance from Optimize Canada. This will ensure that you are in position to add your service to these directories when the time is right.

Call me at 807-630-2490 to discuss your plans for your business online.